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Writing and Developing Your College Textbook
Second Edition: A Comprehensive Guide to Textbook Authorship
and Higher Educaton Publishing
by Mary Ellen Lepionka
Second edition, copyright 2008 ISBN 978-0-9728164-7-2 (097281647X)
A professional desk reference and guide for academic authors by an expert
in higher education textbook development
6X9 paperback, 320 pages
$37.95
$37.95
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Table of contents
Sample chapter
About the author
What people are saying
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- Current trends and alternative publishing models in textbook publishing today.
- What happens (and when) in the textbook
publishing process
- How to write a textbook proposal and sell a publisher on your textbook idea
- What to watch for when negotiating a contract
- How (and why) it's smart to be market savvy
- Constructive ways to work with editors and
reviews
- How to organize your content and craft
a table of contents
- Why you should construct your textbook content and package in terms of learning objectives
- What constitutes a successful authorial voice
and style
- Ethics of textbook authorship
- How (and why) to develop chapter apparatus
and pedagogy
- How (and when) to do permissions right the easy
way
- Practical strategies for managing drafts, revisions,
length, and schedule
- Ways to develop attractive and useful figures,
tables, and photos
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Writing and Developing Your College Textbook
addresses these topics and more.
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