Writing and Developing College Textbook Supplementes from Atlantic Path Publishing

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Writing and Developing Your College Textbook, Second Edition
A Comprehensive Guide to Textbook Authorship and Higher Education Publishing

by Mary Ellen Lepionka

Available January 1, 2008

ISBN 978-0-9728164-7-2

This second-edition professional book for college instructors and academic editors has been revised, updated, and expanded with two new chapters on recent developments in the textbook publishing industry and on uses of learning objectives in textbook development. New or augmented topics include, among others, new trends in the business of publishing, market segmentation in higher education, online textbooks and the open access and wikitext movements, textbook pricing problems and solutions, customizing and self-publishing textbooks, working with editors, and managing author–editor relations. Many new examples have been added from a variety of academic disciplines. Chapter appendices feature forms for systematically planning and developing a textbook.

6X9 paperback, 320 pages, Appendices, Glossary, References and Bibliography, Index

$37.95

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Table of contents
Sample chapter
About the author
What people are saying

How the publishing business works
What is the right publishing model for you
What happens (and when) in the publishing process and the textbook publishing cycle
How to sell a publisher on your textbook idea
What to watch for when negotiating a contract
Why it's smart to be market savvy
How to work constructively with input from editors, competitors, and reviewers
How to organize your text, develop learning objectives, and craft a table of contents
How to build a winning authorial voice and style
How educational psychology informs teaching on the page
How to develop chapter apparatus and pedagogy
How (and when) to do permissions the easy way
How to draft and revise text the easy way
How (and why) to manage length and schedule
How to create attractive and useful figures, tables, and illustration programs

Writing and Developing Your College Textbook addresses these topics and more.